Years before it became associated with an algorithm-driven playlist on streaming services, hyperpop was an unruly and nebulous internet subculture driven by independent musicians obsessed with pop ...

Hyperpop is a generation-defining style of music that reflects Generation Z’s nihilistic disposition toward the issues of our time. It is as ironic and self-satirizing as we are. It reflects our ...

"Being music," in the all-encompassing sense, seems to be the aspiration of the genre 100 gecs has come to represent: hyperpop. Since the 2010s, that name has been a controversial catch-all for a ...

In 2019, Spotify launched a hyperpop playlist, featuring a wide scope of artists as well as guest curations from 100 gecs, Cook and more. This collection further proved that the undefinable sound of ...