The internet loves a beauty hack, and lately, face ice baths have entered the chat. Dunking your face in ice water sounds dramatic, but it’s a ritual rooted in physiology and old-school skincare ...

Ice baths are fast-evolving into a multi-million dollar global industry as a result of growing demand Read more at The ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...