If you’ve spent even a little time on social media in recent years, you’ve no doubt come across a swathe of “wellness” ...

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

I asked Dr. Rachelle Reed, PhD, MS, to discuss contrast therapy, the benefits, and the research. Dr. Reed is the scientific ...

Those who use daily ice baths swear by the health benefits. One doctor we talked to says the benefits are real and substantial.

This is read by an automated voice. Please report any issues or inconsistencies here. Cold-water recovery has moved from locker rooms into living rooms. Professional athletes still swear by ice tubs ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

If you've spent even a little time on social media in recent years, you've no doubt come across a swath of "wellness" content. But perhaps there are also other forces at play here, as wellness culture ...