Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. Any brand looking to compete in the marketplace likely ...

In recent years, influencer marketing has exploded. In fact, an estimated 56 percent of brands increased their influencer marketing budgets in 2016. Truth be told, you may find it increasingly ...

During the pandemic, Bayer had to completely rethink its approach to content creation. Ecommerce demand surged while in-person photo shoots were shuttered. To address both of these realities, the ...

B2B marketing has faced major disruption over the past decade. Today's B2B marketers must be nimble, ready to adjust strategies at a moment's notice and anticipate the next big trend before it arrives ...

At The Drum’s Predictions event, Tom Goodwin outlined the macro and micro shifts he sees happening in the advertising world.

As social media influencers become more important to restaurant marketing campaigns, many brand leaders are left wondering how to run an effective influencer campaign. How should they find influencers ...

It may no longer come as a surprise, but influencers are more important than traditional advertising. Why? Because consumers want trusted recommendations from credible sources, not from brands ...

Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023. From beauty brands to restaurants, many companies are ...

FRISCO, TEXAS / ACCESS Newswire / May 22, 2025 / Stream Hatchet, the leading provider of data analytics for live streaming, influencer and gaming ecosystems and wholly-owned subsidiary of GameSquare ...

Guide leverages Stream Hatchet's influencer analytic and management capabilities to help creators understand campaigns and tactics to reach live streaming audiences The report highlights opportunities ...