As influencer marketing evolves, marketers struggle to commission creators for one-off, time-based campaigns. Forward-thinking brands understand that longer-term partnerships lead to better ...

Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share one way they’ve successfully utilized influencer marketing to reach a ...

If your brand hasn’t yet embraced influencer marketing, the time is now. It’s not just a trend — it’s a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your ...

Social media has revolutionized how people find information, discover products and make decisions. Influencers have capitalized on this shift, developing process-oriented business models that ...

So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

Martha Stewart has just published her 100th book. (Image courtesy Martha Stewart Inc.) Widely considered to be the “original influencer,” Stewart has skillfully used her good looks, personal stories, ...