Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Meta continues to target creators in the days following the U.S. TikTok ban. In addition to paying TikTok creators big bonuses to publish reels, Instagram announced on Wednesday that it’s introducing ...

Users can choose which topics to see more or less of in Reels, and soon Instagram’s Explore tab. Users can choose which topics to see more or less of in Reels, and soon Instagram’s Explore tab. is a ...

Instagram appears to be quietly testing locked reels that viewers would have to unlock with a code and a provided hint. The feature is a simple way to increase engagement with the creator’s content, ...

New Leaks Reveal Instagram’s Plan to Compete with TikTok Instagram is reportedly working on a dedicated app for its short-form video feature, Reels. This development comes as TikTok faces increasing ...

In brief: After years of experimentation and algorithmic fine-tuning, Reels has emerged as Meta's most promising growth engine. For a company that spent years trying to catch up to TikTok, the next ...

Instagram is piloting a Reels-first layout for a select set of users in India, a market known for its diverse short-form video culture. With this test, users opening the app will be directed to the ...