More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

(NASDAQ:META) is now running Instagram as a video first ad business, with more than half of all ads on the platform shown ...

Reels are a popular feature of Instagram that lets users and brands make short and engaging videos to connect with their audience and attract new followers. Reels can be very addictive, and people can ...

Instagram has introduced a new speed-up feature for Reels. This update addresses growing user demand for more video playback control, with social media users increasingly preferring customizable ...

Recently published data shows that most Instagram ads ran on Reels in 2025, playing into Meta’s efforts to push engagements ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

As Meta moves to prioritize Reels across its flagship social platforms, data from Sensor Tower shows the majority of ads are now appearing on the vertical short-form video feature.

TL;DR: Instagram is introducing a double-speed toggle for Reels, allowing faster content consumption. This feature, requested by users, offers more control over Reels, which range from 15 seconds to 3 ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...

Instagram announced today that it’s introducing updates to its Reels templates to make it even easier for users to create engaging short-form videos, as the social media giant continues to compete ...

In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

Instagram has expanded its Meta AI-powered reel translation feature to five more Indian languages, including Bengali, Tamil, ...