Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

Frontier artificial intelligence research and product startup Lemon Slice launched today and announced that it had raised $10 ...

SANTA CLARA, Calif.—New research is highlighting the importance of interactive live video for Gen Z consumers. More than half of respondents (51%) to a survey commissioned by Agora agreed they would ...

Matthew is Founder and CEO of The DVI Group, a strategic communications agency that reimagines business video for brands around the world. Video is powerful — interactivity, even more so. Interactive ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Technology plays a big role in our lives today. We use our smartphones daily, stream videos across services like Netflix, share content on social media and more. If there’s one thing we’ve learned ...

When Carly Rae Jepsen released the official video for her pretty fantastic single "Run Away With Me," it was a fairly straightforward affair. It was a narrative video that featured her jetsetting ...

Here’s how Bob Dylan’s 48-year-old song became a viral, interactive video. It’s powered by a proprietary tech called Treehouse. And it’s full of Easter eggs for Dylan devotees. Bob Dylan, the ...