I've been a fan of IT Cosmetics for as long as I can remember. I first fell in love with the brand after trying its beloved CC+ Cream, which remains one of my favorites to this day. This pattern has ...

This mascara is one of those products that E! Shopping Editors will never stop buying and it has 9,500+ 5-star Ulta reviews. If you want people to wonder if you're wearing false lashes, you need to ...

A shopper declared, "This mascara is pure magic! I've been using it for years and it makes my lashes so long and full that I don't even bother with false eye lashes unless it's for a photo shoot." ...

Jennifer Lopez and Bethenny Frankel have both raved about It Cosmetics over the years. Evan Agostini/Invision/AP; Getty Images; It Cosmetics Page Six may be compensated and/or receive an affiliate ...