It's a marriage of rye spice and Southern sweetness.

Discover why Jack Daniel's bottles are square -- a design that played a role in how consumers viewed the brand in the late ...

Want to impress (or overwhelm) your loved ones this holiday? Don’t buy them a bottle of Jack Daniel’s. Instead, buy them a new three-liter bottle of Jack Daniel’s Old No. 7 Tennessee Whiskey, now ...

Like tequila in Mexico or cognac in France, bourbon is defined by specific rules and regulations. These official standards go beyond geography. Even though Jack Daniel’s appears to meet them, it’s not ...

Looking to branch out from Jack Daniel’s Old No.7? I asked leading whiskey experts to share the bottles they reach for when they want something familiar, but better. Jack Daniel’s Old No.7 is a ...

Brown-Forman launches its largest global campaign to restore Jack Daniel’s share. Company debuts Jack Daniel’s Tennessee Blackberry with TikTok takeover and activations. Blackberry lifted Jack family ...

Forbes contributors publish independent expert analyses and insights. David Thomas Tao is an NYC-based spirits writer and media producer. (If you haven’t yet sampled their single barrel, barrel ...

For a long time, the official history of Tennessee whiskey fit neatly on a display plaque: Jack Daniel learned to distill, built a brand and left behind a legend. Then the name “Nathan ‘Nearest’ Green ...

When you sell more than 50 million bottles of your flagship product, as Jack Daniel’s did with its Old No. 7 Tennessee Whiskey last year, sometimes you need to try something new every now and again ...

Brown-Forman, the parent company of giant Jack Daniel’s Tennessee Whiskey, yesterday reported it’s still experiencing falling sales and profits. While a significant factor in the drop was Canada’s ...