Lego, brick and SMART
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The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.
LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 years.
The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.
16A lot of engineers, scientists, builders, makers, and hackers got their start as children with LEGO. Putting those bricks together, whether following the instructions or not, really brings out the imagination. It’s not surprising that some people grow ...
LEGO does not reinvent itself very often. It’s a toy company that has been iterating on the same idea for decades. It patented the LEGO Brick almost 66 years ago, and any piece you buy today will work with one that came out of the first mold in 1958.