The annual summer Australian lamb ad is back, with this year's theme a little on the nose. A severe heatwave is gripping ...

ATime&Place co-founder and CEO Adrian Mills said the campaign leans into something simpler and harder to resist than ...

Townsville has had a cheeky mention in the annual Australian lamb ad for 2026, poking fun at the city’s ‘steamy’ climate.

The Albanese Labor Government is encouraging Australians to buy local lamb this Australia Day, supporting our proud farmers and producers, and backing ...

The ad takes a cheeky swipe at the rankings after Australia dropped out of the Top 10 for the first time ever in 2025, with “Lambassador” Sam Kekovich making it the goal of his team to put the country ...

Add Yahoo as a preferred source to see more of our stories on Google. Australian Lamb has launched its hotly anticipated yearly ad, taking aim at a claim that the country is no longer one of the ...

Currently the trade lamb indicator was at 1057c/kg carcass weight, up 258c/kg on the same time last year, while the EYCI is ...

Before Christmas, I was in a room with senior leaders from a broad mix of Australian agencies. The conversation drifted to a deceptively simple question: Why doesn’t any brand truly own Christmas ...