Marketing Fundamentals is an interactive Working Webinar Series for B2B marketers. Over four weekly sessions presented live from Aug 7–28, 2024 (and via on-demand streaming after that), you'll learn .

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. In fact, research from the U.S. Bureau ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. You always promise you’re going to try an online class, right ...

The backbone of traditional marketing has long been the 4Ps: product, pricing, placement, and promotion. While these fundamentals still hold true, the Internet has changed both marketing and the ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Opinions expressed by Entrepreneur contributors are their own. Many “influencers” and self-proclaimed guru’s on the internet would have you believe that marketing is the solution to all of your issues ...