Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Several hotel loyalty programs have seen substantial growth in recent years, with Hyatt reporting it had increased its loyalty program membership 22% in the first quarter from last year. So what are ...

DUBLIN--(BUSINESS WIRE)--The "Japan Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...

Photo Credit: A thoughtful welcome at Fairmont The Palm — a small gesture that reminds us how true loyalty is built through personal touches, not just points. Unsplash For years, airlines and hotel ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...