The legendary alliance brings an immersive pop-up experience to SDCC, unleashing out-of-this-world freshness to equip fans with the power to Smell Like a Hero and celebrate the blockbuster hit ...

There may be no perfectly targeted comic con promotional activation than Old Spice at this year's San Diego Comic-Con. I know, I know, there are all the old jokes, but to a pasty white vampire like me ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

From Krypton to Convention: Old Spice and DC Make a “Fresh Landing” at San Diego Comic-Con The legendary alliance brings an immersive pop-up experience to SDCC, unleashing out-of-this-world freshness ...