A group of Alfred State College marketing and business students recently visited Alfred University, where they toured a College of Business facility used for market research projects. The 13 students ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Businesses are only successful if they understand what their customers want and need, how they behave and even how they feel. Even if you have an offering that you already know is—or will be—a hit, ...

This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives. Content, Creative & ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

A resource for Principal Investigators. Our mission is to support the strategic visions of both the Research & Innovation division and the University by assisting Principal Investigators across campus ...

Global and regional categories celebrate innovation, creativity and impact across the insights profession The Esomar ...

Shelly Freyn (standing), associate professor of marketing in the Alfred University College of Business, leads a mock focus group in which Alfred State College marketing and business students served as ...