Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than a fixed, measurable figure. For example, I once spoke to a business ...

Forbes contributors publish independent expert analyses and insights. Matthew F. Erskine is a trusts and estates attorney. In the intricate world of estate planning and administration, accurately ...

As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance and extend those practice areas, agencies must demonstrate their value more intentionally.

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Wharton Executive Education has announced the launch of a hybrid program to help senior executives apply artificial intelligence to marketing and enterprise strategy. The program, “AI in Marketing: ...

Nvidia Corporation's current $4T valuation is only partially justified by core business, CapEx substitution, and real options—leaving a significant market premium. CapEx substitution, where ...

In ruling on a recent motion to strike, a judge in the Eastern District of Texas permitted a damages expert to rely on a damages theory based on defendant’s “avoided costs,” holding that this theory ...