Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

The main idea behind this model is that many behaviors we do are what we call learned behaviors. However, when we say that behaviors are learned, we don’t mean that you purposely taught your child to ...

Geena Davis grew up in a family that prized politeness to the point of “having no needs” — she spent decades of her life minimizing herself to avoid inconveniencing anyone else. She shared this during ...

Behavioral information from an Apple Watch, such as physical activity, cardiovascular fitness, and mobility metrics, may be more useful for determining a person's health state than just raw sensor ...