Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

The webinar chronicles a cooperative study with Mentor Graphics to observe and review Optimum's existing business process model used for new product introduction. Throughout the study, process areas ...

Production is shifting ...

When it comes to new product innovation (NPI), there’s no such thing as a one-size-fits-all approach and engineers often find that juggling different priorities leads to costly, late-stage design ...