Walk through any grocery store and you'll see them everywhere. Green packaging. Earthy fonts. Words like "natural" and "all natural" stamped proudly across everything from potato chips to orange juice ...

Safe Food Advocacy Europe has long been campaigning for an official definition of the term ‘natural’. Yet not all industry players are on board, we are told. How could a legal definition benefit both ...

Earlier this week, the comment period closed in the FDA's rulemaking pertaining to the use of the term "natural" on food labels. The FDA also this week announced it planned to reconsider use of an ...

One in three consumers do not make a quality distinction between the terms “natural” and “organic” and/or government regulation for food products with such labels, according to results of a survey ...