O2 has unveiled a new You Tube channel, O2 Guru TV, offering free support and advice to help customers get the most of their mobile technology. O2 Guru TV aims to help make mobile technology ...

A £4m above-the-line campaign has been launched by 02 to grow awareness of the 02 gurus. The gurus are a nationwide team of technology experts who provide free technology advice, both in-store, over ...

An important principle of the O2 Gurus is that they are intended purely to help, not to sell, and the same is true for O2 Guru TV. The videos are not designed to promote any particular product or O2 ...

U.K. communications company O2 has unveiled a YouTube channel called O2 Guru TV, which offers free support and advice to help customers get the most of their mobile technology. O2 Guru TV aims to help ...

The mobile brand will gain exposure across the three platforms to a tech-savvy audience and campaign activity will include co-created video content for the O2 Gurus website, a Gizmodo themed week, a ...

O2 has launched a new digital Guru service taking the knowledge and skills of its team of mobile phone experts online. Whether people are struggling with tech issues while working from home or unable ...

This case study shows how O2, a mobile phone provider in the UK, used rich media content and device-specific adverts to raise awareness of O2 Gurus tech advice and increase online sales. This case ...

If having to work and live through Covid-19 has taught us anything it's that we have had to heavily rely on our technology to be able to stay connected with our families and to carry on working ...