When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising ...

Here are five ways to use PPC ads to prequalify traffic, discourage users you don’t want, and deliver better ROI for your campaigns. On the surface, getting a higher click-through rate (CTR), more ...

The Actual Impact of PPC on Sales [Case Study] PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Most assume that more visits mean more sales ...

Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed. Without good analytics, 97% of inbound ...

Whether you’ve spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular marketing channel, PPC has several ...

Paid traffic can be a great way to improve your company’s reach and revenue. But if you do not know how to convert that traffic into paying customers, it can also be a great way to flush all of your ...

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to ...