What is your value? Most of us feel a pang of anxiety when we’re asked to define our personal value proposition. It can be hard enough to describe yourself concisely, let alone declare the value and ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

At my negotiation firm, we have often written about the topic of personal value since it is so important to effective negotiation strategies, particularly in a B2B environment. The ability to ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

A well-crafted value proposition details how your services will solve client’s problems and improve their financial situation, what benefits it will deliver, and why your target prospect should choose ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

As discussed in my previous post, your personal value proposition (PVP) is why an employer should hire you or promote you over someone else. It’s the foundation of your career strategy. Bill Barnett ...