As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Data drawn from Oxford Road and Podscribe client campaigns found that 78% of brands experienced lower response rates as ...

According to a May 2025 report by Podnews, 90% of all podcasts stop publishing after episode three. That's called podfade.

People usually listen to podcasts on one of the big audio streaming platforms. Spotify, iHeartRadio, and Apple Podcasts are all popular spots to house a podcast. But, one place people don’t often ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...