Key points Alcohol ads blend emotional appeal, conspicuous consumption, and nostalgia to enhance product appeal. Social conformity and FOMO in ads deepen the perceived social necessity of drinking.

New York City commuters could soon start seeing ads for beer and other boozy beverages on subways and buses, ending a seven-year ban by the MTA. Ads will now be allowed in a variety of formats across ...

A ban on alcohol advertising could help address “out of control industry advertising”, campaigners have said after reports the move could be included in Government plans to improve the health of the ...

In 2018, hoping to curb underage drinking, the Metropolitan Transit Authority banned advertising for alcoholic beverages in New York City’s transit system. But the MTA board backtracked this summer, ...

Imagine sipping a beer and suddenly landing your dream job, or a glass of wine doubling your bank balance. Sounds like magic, right? Yet, alcohol ads craft these fantastical scenarios to sneak into ...