The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: ...
Stagwell has launched "The Machine", a marketing platform designed to make existing tools more intelligent and predictive.
Predictive marketing is climbing the list of the buzzwords du jour - yet adoption remains relatively low. Barb Mosher Zinck examines why predictive marketing is gaining ground, and the obstacles in ...
Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...
The tools available to marketers are endless – from data analytics to creative software, the sky’s the limit when it comes to creating new programs that simplify and optimize a marketer’s job. But ...
LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the importance of predictive ...
Marketing has always been about understanding people — what they want, how they behave and how they make purchasing decisions. Traditionally, marketers relied on intuition, surveys and historical data ...
Pauline Brown is Director of Marketing at Dataiku – the software developer behind Dataiku Data Science Studio (DSS) - which is disrupting the predictive analytics market with an all-in-one predictive ...
Everyone knows the saying: "A picture is worth a thousand words." In today’s world of social posting, it’s never been truer. But how do you predict which of those "thousand words" are truly relevant ...
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