Despite the rise of e-commerce, 80% of global retail sales still take place in physical stores. Yet, there's a huge gap between the data that omnichannel retailers are able to collect about online and ...
Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...
Money.ca on MSNOpinion
Loyalty programs are 'ground zero' as companies turn them into 'data-harvesting machines' — why this should concern you
Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...
Loyalty programs that use zero-party data to offer tailored experiences, rather than just transactional rewards, will lead to stronger brand affinity and increased sales, says Marigold's Nick Watson ...
Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...
Over the past few decades, businesses, governments, and militaries worldwide have relied heavily on data analytics to advance operations, gain critical insight for tactical advantages, and improve ...
Collecting data on embedded emissions in imports offers a broader and more accurate picture of a country’s carbon footprint, enables informed climate policies, and—with some carrots and sticks—can ...
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