This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

Programmatic advertising has come a long way since the initial perception of simply providing scale relatively cheaply in order for brands to advertise to their target market. Today, programmatic is ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

Structuring Programmatic Real Estate Joint Ventures In their Transactional Real Estate column, Peter E. Fisch and Mitchell L. Berg discuss “programmatic” or “platform” joint ventures—a means of ...

The January 8 deadline for comments on the FAA’s Draft Programmatic Environmental Assessment for drone delivery is rapidly approaching.