Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kurt Donnell, president and CEO of Freestar. I have something to confess. I am a ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

The supply of marketing technology vendors powering the programmatic advertising marketplace grew more than 520% over a nine-year period, analyzed by the Association of National Advertisers in its ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Almost all services that use cross-domain user tracking are based on a single identifier. For the past 20 years, this single identifier has been based on third-party cookies—the standard that is ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

NEW YORK—In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. It introduces ...

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...