Marketing Architects and Jounce Media partner to drive greater transparency and improved outcomes for CTV advertisers.

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Fraud across programmatic media buying and ad serving continues, although industry execs claim they are making efforts to prevent it through automated ad buying.

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...

Why is programmatic media buying so dang complicated? Everyone new to the advertising industry asks this question. Eventually, most learn to stop worrying and love (or maybe just resign themselves to) ...

Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the way big brands buy all media. That’s one of ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

Adform, the most powerful and safe media buying platform, today (9th December, 2025) announces a new partnership with RTL AdAlliance, the international sales house of RTL Group, Europe’s leading ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

Launching with WPP Media, Butler/Till, MiQ and Others as Agentic Campaigns Move Into MarketNo Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the leading AI-powered ad tech company ...

PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designe ...