You don’t have to love the commercialization of Christmas a la Sarah Palin to feel a twinge of nostalgia for retail windows this time of year. Seasonal holiday displays have tugged at consumers’ ...
Jackie Nance Sons is the CEO and Founder of Native Wildflowers Nursery. She is a master gardener and loves to travel. Spring is coming, and retailers everywhere are starting to think about and create ...
The Pittsburgh Downtown Partnership is adding a twist to holiday window displays with a contest this season. “As a retail store, your window displays are one of the most important marketing tools you ...
Choosing the right type of product display in a retail store can significantly impact how customers interact with and buy products. From high-visibility endcaps to durable permanent fixtures, each ...
Lazarus department store was a Columbus institution for nearly 175 years before being absorbed by Macy’s in 2005. Ironically, many Columbus and central Ohio residents associated Lazarus with the ...
Ted Baker's espionage campaign using shoppable video ads launched earlier this month, making waves across the fashion world but little noise in advertising. It integrates all the bells and whistles, ...