In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. This essay first appeared Wednesday, December 13, in The Strategist Beauty Brief, a weekly newsletter ...

We’re not entirely sure the sheet mask is the answer to everyone’s skincare dreams—it’s a paper mask (masque?) drenched in some allegedly salubrious liquid that you stick to your face while you let ...

I always assumed that the cheap masks I bought in bulk worked as well as any other. That changed when I bought the cult-favorite SK-II’s Facial Treatment Mask during a Sephora sale. The reason they’re ...

Is that a pore-tightening sheet mask on your face, or are you just here to haunt my nightmares? Chances are high that you’ve seen your favorite trendsetters posing for selfies in sheet masks, those ...

These days, it's pretty much impossible to scroll through your Instagram feed without coming across a celebrity sheet mask selfie. Whether it's for awards show prep or a casual Friday ...