This blog post might have been titled “A Tale of Two Gondolas” because the subject matter comes directly from a recent experience in Venice, Italy. My wife and I were there on a trip and another ...

A marketing strategy that focuses on customer needs rather than product attributes has become the dominate method of selling marketing services, according to a new study released by the consulting ...

When you run a service-based business such as a restaurant, a hair salon or a travel agency, the way you communicate your value to your customers differs from product-based business marketing. A ...

Marketing services is distinct from marketing products. The biggest difference is that services lack tangibility. Buyers can't see, touch or feel them. This increases the pressure on companies to ...

Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2. The report was based on data from a survey of 257 marketing ...