The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Holiday shopping gets a welcome twist when you discover toys that challenge the mind as much as they inspire play. This season is filled with innovative puzzles, creative building sets, and smart ...

As the world gets more connected through the Internet-of-Things (IoT) and computers feature more and better machine intelligence (artificial intelligence – AI), the world of children’s toys in modern ...

Co-play and face-to-face interaction shape communication, emotional growth and problem-solving. Play, whether a child plays alone, with peers or with caregivers, supports brain development and early ...

and so no screen time at all. LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no ...

There is something truly delightful about giving a gift that looks beautiful, feels elevated, and enriches the mind. This year’s smart toy selection is filled with luxurious touches, refined design, ...