Not everything on Subaru’s Tokyo Auto Salon stand is being shown just yet, and that’s where things get interesting.

A short video posted to Subaru's Japanese social media teases the new sport compact, which will debut on January 9.

Subaru is teasing several models, set to join the racing series or hit the street in 2026. Japanese customers are getting ...

Subaru has wasted no time teasing its fans during the fourth quarter of 2025. The automaker revealed two STI concepts back at ...

One way or another, a new WRX STI is debuting just after the new year, and that’s something enthusiasts everywhere can get ...

But rugged all-wheel-drive camping machines don't tell the full story of Subaru's recent efforts in both hybrid vehicles and ...

The AutoGuide Creators Series tells stories and amplifies creators from the car world, including family life, car buying ...

2024 Subaru BRZ Changes - Find the best Subaru BRZ deals! Subaru intensifies the BRZ’s athleticism for 2024 with the BRZ tS trim level. It features sport-tuned front and rear dampers, enhanced brakes, ...

A first time Subaru buyer gets a 2025 Subaru Forester base trim because he’s new to the brand. Did he make a big mistake not ...

Buying a Subaru usually feels like a safe bet. The brand is reliable, practical, and ready for anything the roads throw at it. Its vehicles typically offer a steady cruise, whether you're on the city ...

Subaru enters the era of electrification with the introduction of the Solterra, its very first electric-vehicle (EV) model. The compact SUV offers more than 220 miles of range and, like every Subaru ...

Subaru's September sales numbers painted a grim picture for the brand, but one model stood out for an unexpected reason: the discontinued Subaru Legacy. Weeks after production of the midsize sedan ...