Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

The traditional view of memory, and the one that persists among most of us, is that it is something like a storehouse of movies on a computer’s hard drive. This is a false concept of memory, analogous ...

A brand is memory and the memory is the brand. This is a well-known circular truth but one that is not entirely well understood. A brand is born unknown. Memory gets developed over time. It takes ...

Cronin’s work explores landscape, geography, migration and history. Perceived by Cronin as a “subliminal memory map” – a reimagined place – Schema resembles a fuzzy memory that has been reconfigured ...