It’s been 50 years since some savvy marketers launched the Pepsi Challenge, a series of blind taste tests conducted all over the U.S. in public places giving everyday soda drinkers samples of Pepsi ...
Aspirational health and wellness resolutions tend to drop off quickly. So fruit-based foods and beverages brand Welch’s launched a campaign for its Zero Sugar Juice line timed to the new year based on ...
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