Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its ...

Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together. The measurement firm announced on Tuesday that it is piloting a new ...

An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement.

PASADENA, CA, UNITED STATES, February 6, 2025 /EINPresswire.com/ -- Social Index has introduced the Social Index EMV Meter (Beta), an industry-first measurement and ...