Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out in a crowded market. The Fast Company Executive Board is a private, ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value.