Under mounting toy pressures, Hasbro has a secret sauce that Mattel hasn't matched

Hasbro's secret weapon has been its Wizards of the Coast division, which includes Dungeons & Dragons, Magic: The Gathering and the company's digital games.

Toy Fair New York 2026: Trends in the toy industry on Messe.TV

Messe.TV provides comprehensive coverage of the Toy Fair in New York, sending a clear signal for independent trade ...
Forbes

Toy Industry Resilient Despite Tariffs; It’s Game On For Holiday

Wigglitz, tiny 3D-printed collectible figures, were one of the viral hits influencers were eager to get their hands on at The Toy Insider toy showcase. Toy manufacturers and toy sellers are facing ...
ABC 10 News

U.S. toy manufacturers see opportunity as tariffs impact competitors

LONG BEACH, Calif. (KGTV) — People in the toy industry are driven by a passion for bringing joy to children, but toy companies are now paying more attention to where their products are manufactured as ...
Yahoo

I own a pet toy company, and my 3 kids work for me. I told them they needed to work somewhere else before joining.

Add Yahoo as a preferred source to see more of our stories on Google. Mark Hirschberg started his own pet toy company.Courtesy of Mark Hirschberg Mark Hirschberg's grandparents started making pet toys ...
New York Post

Toy makers are banking on movie blockbusters to boost sales in 2026 after last year’s brutal tariffs

Toy makers are banking on a slew of blockbuster movies in 2026 to spark fresh demand after President Trump’s tariffs last year left manufacturers reeling. More than a dozen major kids movies are ...
The Spokesman-Review

Tariffs push small and midsize toy companies into survival mode

Kerry Addis and her father, Dana Silva, were in China visiting factories in April when they woke up to the news that threatened to devastate their family board game business: President Donald Trump ...