Twitter appears to have pulled the plug on its Analytics service, preventing users from getting detailed information on the reach of their tweets. Twitter Analytics used to provide detailed breakdowns ...

Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday. Smallthought Systems' Trendly lets ...

Twitter and WPP have today announced the creation of a global strategic partnership between the pair. The partnership will see the launch of new data products and services, the integration of Twitter ...

Following a £200m takeover, social media analytics firm Topsy has closed as the company merges into Apple’s ever growing portfolio. The Twitter data specialist was purchased by Apple in 2013 and has ...