Arbitron has begun beta-testing its new PPM360 technology. While the audience research company didn’t say which PPM markets have the new meters, spokeswoman Beth Webb said on its monthly client this ...

The Attorneys General of New York and New Jersey announced that Arbitron has agreed to take steps to ensure that panels for its Portable People Meter (PPM) radio ratings service are racially diverse ...

Now that Arbitron has unveiled the next generation of its Portable People Meter (PPM) technology, PPM 360, where is it heading? RBR-TVBR spoke with the point-man for the technology, Arbitron Chief ...

New York – Oct 9, 2006 – Buckley Radio, a Top 50 radio broadcasting company that owns 20 stations and the WOR Radio Network, will begin using the Portable People Meter (PPM) for audience measurement ...