The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro ...

Apple Vision Pro owners will be able to watch live basketball games in the Apple Immersive format starting on Friday, January ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

For comparison, that's less than one-tenth of the half-million Vision Pros analysts say were sold in its launch year, 2024.

Vision Pro has been written off by many as a flop, and a recent report saying new hardware is “in flux” doesn’t help that narrative. But here’s why Apple’s approach to Vision Pro 2 hardware may not be ...

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

Forbes contributors publish independent expert analyses and insights. I write about commercial cinema technology and smart-home tech. There’s a certain irony that as the headlines dropped last week ...

Apple is releasing the first beta of visionOS 2.4 today, and it just might be the biggest update yet for Apple Vision Pro users. The update will add support for Apple Intelligence, major improvements ...

Apple Vision Pro is not a virtual reality headset. Not officially, anyway—instead, Apple uses the term “spatial computing” to describe the device's core function. While it's capable of placing users ...

Everything new about the revamped Apple Vision Pro can fit in a single sentence: It has a far faster and more efficient M5 chip, it comes with a more comfortable Dual Knit Band and its display looks ...

Today's rollout of visionOS 2.4 brings Apple's AI to the Vision Pro. Guest user upgrades and the Spatial Gallery are notable additions, but prospective buyers should save their $3,499 for now. I’ve ...