The fast-food giant's golden arches are the cornerstone of a new look, now used simply, dynamically and playfully throughout the brand’s communications. Here's how the design rules were revamped—and ...

"Embraces are a common scene in film, but we sometimes forget about them in our daily lives," says Studio Najbrt's Zuzana Lednická, who "wishes for more mutual respect" in a polarized world. By Georg ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...