There’s something magical about an ad that doesn’t feel like an ad—and Volvo’s latest for the EX90 is exactly that. It’s not just selling a car; it’s telling the story of what it means to love ...

Jaguar shocked everyone with their "Copy Nothing" campaign, which no one understood and became the laugh of the internet. The failure was even more obvious after the internet discovered the emotional ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

Add Yahoo as a preferred source to see more of our stories on Google. Acclaimed cinematographer Hoyte Van Hoytema can now add a viral short film to his résumé. The “Oppenheimer” Oscar winner, who is ...

We’ve all seen it. The Volvo ad that shows a video game version of its new S40 sedan racing on a track, flying over a ridge and then rolling over ten or eleven times is quite a sales tool. It made ...

This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on the ...

VOLVO JUST RELEASED THE BEST AD OF ALL TIME. It is a masterclass in digital marketing. Who am I kidding? I totally meant to be dramatic . Also: There's a new king of online shopping, and it's built an ...

Volvo has released a long-form, poignant ad that tugs on heartstrings to promote its electric XC90 SUV with a shock ending that promotes its safety features. The spot tells the touching story of a ...

"Epic" is the word being used to describe a new viral Volvo ad featuring Jean-Claude Van Damme. But how does the steering technology that made the stunt possible work? Mike Ramsey explains on Lunch ...