When you were a kid, the adults in your life likely used some kind of bartering system to convince you to do things. Eat your vegetables? “You get dessert after.” Do your home work? “You get an extra ...

In negotiation, the first number often carries disproportionate weight. While perhaps not always an absolute guarantee of victory, the concept of “anchoring bias” suggests it’s a powerful and ...

Dreading a task at the end of a long week? There may be a way to trick your brain into seeing that chore as a reward. "Dopamine anchoring" is the latest psychology hack making the rounds on social ...