Disney has sold out ad inventory for Sunday's 97th Oscars telecast on ABC, Hulu and Disney+. The current rate for a 30-second spot during the 2025 telecast ranges between $1.7 million and $2.3 million ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

Good morning! OpenAI CFO Sarah Friar opposes Elon Musk, outgoing Small Business Administration leader reflects on her four years, and Disney's advertising boss got to the top by raising her hand. - ...

Mickey Mouse leading a drum line at Disney's 2025 upfronts (Photo Credit: Disney/Jennifer Pottheiser) Disney has set its 2026 upfront presentation for advertisers, which will return to New York City’s ...

Disney offices this week were perhaps one of the happiest places on earth. The media giant saw revenue increase 7% year over year to $23.6 billion in fiscal Q2, per an earnings report. Operating ...

Disney Advertising says its biddable and programmatic ad inventory is now available globally -- across Canada, Latin America and select European regions, respectively. To do some of this, Disney ...

On Wednesday, the Walt Disney Company (NYSE:DIS) said that its streaming platforms have reached another milestone. This figure includes 112 million users in the United States and represents an average ...