This allows us to hone in on the hidden operational parameters that influence a business, so marketing and revenue teams can tap into broader context than they’d have with just their own training data ...

In the digital age, the cornerstones of any successful marketing strategy are connection and engagement. Connection to a brand, and engagement with a product. One feeds into the other, and without ...

Starting a business isn’t easy and your expertise doesn't usually include marketing. Even if your product is in high demand, it is a challenge to let customers know where and when they can buy it.

LEE, Mass. — No matter where a store is located, or what type of clientele it serves, several marketing executives interviewed by SubPrime Auto Finance News agree that the best way to drive more "ups" ...

Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot ...

Publicis Groupe announced today that it has acquired influencer marketing platform Captiv8. The companies didn’t disclose financial terms, but the deal is valued at $150 million according to the Wall ...