So goes the unspoken mantra for Hello Kitty, one of global pop culture's most successful, most ubiquitous and, after three decades, most durable brands. For Japan's Sanrio Company Ltd., the worldwide ...

In his new role as CEO, Takiguchi will guide Sanrio in advancing its strategic vision, strengthening the brand's cultural relevance, engaging new generations of fans, and driving innovation across ...

Since her inception in the early 1970s, Hello Kittyhas held steady as Sanrio's most recognizable character. She was never intended to be as massive of a hit as she became, but within years, she rose ...