Despite the emphasis on and progress in marketing performance measurement and management (MPM) over the past decade, research continues to show that the link between marketing and the business still ...
A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Starting a business involves much more than coming up with a great idea. You’ll ...
Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Stella Osoba is the Senior Editor of ...
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